Yes, fundraisers should be getting out the word (as soon as the President signs it! – that’s my advice because you can guarantee he will sign it), calling previous IRA donors or those who have expressed interest, and email blasts to spread the word.
To me, this is a very bad sign for future extensions of the IRA rollover. Where is the extra year we usually see? Or, the “swap-out” provision letting people swap out their RMDs with a check to your org? Or, an extra month (January) to make IRA gifts since it is passing so close to the end of the year? Nothing. Just less than two weeks for charities to promote and donors to get recommendations going.
I am wondering if the cost of giving people a better opportunity to use this law was more than Congress was willing to give. We can’t hide the fact that IRA charitable rollovers take money out of the government’s coffers and put money into charitable coffers. And, when it comes to legislation, the cost means a lot.
Let’s hope this was just an anomaly of a lame duck President fighting with Congress or something like that.
By the way, I apologize to readers who saw my initial forwarding of Campbell and Co.’s premature announcement. I saw it, tried to confirm (but couldn’t), and hoped they knew what they were doing. They didn’t.